Besides the bottles of booze or boxes of chocolates that you may shower on top clients, why not also take the time to give them a touch call – not a text – not an email – not a twitter – but a human connection to show your appreciation for their trust in you and your company. Ask them what their top 2 priorities are for you to improve your relationship going forward.
For those customers that you want to develop into a more significant opportunity, email them with a Spad suit emoji image (often considered to be the most valuable suit and is the main component of the famous poker hand: the royal flush) along with a thank you letting them know their value to you and a 5-question survey to help you create a better client experience in 2019.
People believe their own data or third-party stories. Throw a holiday party for your raving client fans and your serious prospects. Let your clients share their own stories of your professionalism, expertise and how you help them. New connections and friendships can be launched and they’ll remember your social gathering as where and how they met.